When you are expected to deliver the best, everything you do is considered part of the job. No-one expects you to deliver not-the-best. You don’t expect anything lower than required from anyone. Still, you find at times people delivering lower than their best. At the same time, you do come across those who pleasantly surprise you with what they deliver, how they serve. It is not the capability issue. It is not even the experience issue.
Some people have that inherent desire of putting service ahead of everything else. They ensure that satisfying the customer to the fullest extent possible is their job. They believe that there’s no room for writing everything in the job description. It is just a direction, the license to serve and be remarkable. They find time and energy to do more than perceived limits of the job. Go the extra mile, without counting it. Volunteer where it matters and always delivers a little more than you expect out of their job. They sow the seed of happiness in everyone touched by their work.
It is easy to practice this and make it a habit. All you need to do is go beyond what you believe is the limit of your job. Question how best to serve, without questioning what’s in it for you. Put-service-first attitude to work. Find how to make yourself pleasantly surprised if you are being served and adopt the same method. A little more than expected is a good seed. Spray it well, routinely. Your craft will get naturally remarkable.