Most managers spend an average of 75% their time on communication. Depending on the stage of the project, this might vary significantly. Later stages recording the highest. Primary purpose of the communication is to bridge, connect. More disconnects in a project, leads to more communication. More communication might lead to more disconnections too.
It is important to make sure that communication is effective – stay relevant over a period of time than a running commentary required for only non participating audience.
In order to make communication work, design it for the target audience. The content, level of detail, mode of communication and the periodicity/ timing should be inline with the expectation of the receiving party. Universal template for all stakeholders has not been found effective. Though template helps in preparation and consumption, it fails to be effective unless designed for the profile of the stakeholders.
Routinely updating the stakeholder map and information needs will help in making the communication work. Make sure you are bridging and not breaking the connections towards progress. Take note of the information load and distraction at work. Devise simple and subject specific communication mechanisms. Make use of social media and networking platforms carefully – since most of them still remain informal and discretionary.
Many a time people expect you to follow up to get things done and expect you to be following through on what you committed. Ensure follow-up and following through are part of your work to make communication effective.